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GUIDELINES FOR RELEASE OF CENTRAL SHARE
OF MARKET DEVELOPMENT ASSISTANCE
DURING THE ELEVENTH FIVE YEAR
PLAN PERIOD UNDER COIR BOARD. |
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1.
OBJECTIVES |
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The
Market Development Assistance Scheme has been
introduced by the Coir Board w.e.f. 2000-2001 in lieu
of the Rebate Scheme that was in operation in the Coir
Sector till 1999-2000. The MDA is linked with the
sales performance of the concerned beneficiary
organization and aims at providing incentives for
better performance.
The Objectives of the Scheme are: |
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i) |
To
promote the sale of coir and coir products
manufactured by the Co- operatives and Public Sector
Enterprises committed to payment of minimum wages and
other obligatory benefits to the coir workers and
thereby encouraging sustained production and better
employment opportunities. |
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ii) |
To provide financial support on a continuing basis
rounded the year to the Co-operatives and Public
Sector Enterprises who undertake market development
programme in Coir. |
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2.
QUANTUM OF ASSISTANCE |
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The Scheme proposes to provide financial assistance to
the Apex Co-operative Societies, Central Co-op.
Societies, Primary Co-operative Societies, Public
Sector Enterprises in the coir industry and the
Showroom and Sales Depots of the Coir Board. The MDA
is granted at the rate of 10% of their average annual
sales turnover of coir products including coir yarn
and rubberized coir goods during the preceding three
financial years. This Assistance will be shared on 1:1
basis between the Central Government and the concerned
State/Union Territory Government. The disbursement of
Central share of MDA will be subject to the budgetary
outlay available with the Coir Board under the
relevant schemes. |
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3. UTILISATION OF THE ASSISTANCE |
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The assistance provided under the Scheme must
essentially be utilized for the following purposes. |
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i) |
Publicity |
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ii) |
Opening of New Showrooms/Sales Outlet |
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iii) |
Renovation of existing Sales Outlets |
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iv) |
Market study |
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v) |
Setting up of Market Intelligence net work/
up-gradation of design facilities like installation of
computer, Aided Design Centre, engagement of qualified
designers, introduction of e-commerce facilities,
computerization of Showrooms etc. |
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vi) |
Godown |
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vii)
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Innovative Marketing Strategies including payment of
discounts. |
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The expenditure on discount is limited
to 75% of the total MDA availed of by the beneficiary
organizations in the 1st year, 50% in the
Second Year, 25% in the third year, 10% in the 4th
year and Nil in the 5th year onwards. |
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4. SUBMISSION OF CLAIMS AND PROCEDURE FOR
DISBURSEMENT OF CLAIMS |
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i ) |
The
State/UT Government shall communicate in advance their
willingness to participate in the MDA Scheme subject
to the conditions stipulated under the Guidelines. |
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ii ) |
The State/UT Government may issue specific orders in
this regard and provide adequate budgetary provisions. |
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iii ) |
The Central Share of 50% of the Market Development
Assistance will be disbursed by the Coir Board in
lumpsum to the State/ UT Governments subject to
availability of necessary funds in the Annual Plan
budget of the Coir Board. It shall be the
responsibility of the State/UT Governments to disburse
the assistance to the concerned beneficiary
organizations. |
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iv ) |
In the case of claims from the Apex Societies, Central
Societies, State owned Agencies and Corporations, the
claims will be settled on the basis of the audited
accounts of the preceding three years. The beneficiary
organization shall submit their claims to the
concerned State/UT Government who in turn will submit
the claim in the prescribed proforma (Annexure A)
alongwith the supporting documents mentioned therein
to the Coir Board. The claims should the accompanied
by the documentary proof of matching share released by
the State/UT Government, Comprehensive /General
Utilization Certificate etc. |
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v ) |
While preferring the claims through the concerned
State/UT Government, the beneficiary organizations
shall submit a comprehensive utilization certificate
to the effect that the assistance received under the
scheme during the preceding year was utilized
exclusively for the approved purposes as stipulated
under para-3 above. This undertaking should be
countersigned by the State/UT Government authority
designated for the purpose. |
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vi ) |
In the case of Primary Coir Societies the assistance
claimed by the individual Co-operative Society shall
be submitted to the State/UT Government who in turn
shall submit a consolidated claim in the prescribed
proforma (Annexure B ) with the recommendation on
behalf of all eligible Primary Societies through the
designated competent authority. |
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vii ) |
The sale of coir yarn made by the Primary Society to
the Apex/Central Society or in the open market will
be eligible for MDA. However, the Apex / Central
Society would not be eligible for MDA on the sale of
coir yarn purchased from the Primary Societies as they
claimed MDA. |
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viii ) |
The beneficiary Primary Society shall submit a
Utilization Certificate to the State/UT Government to
the effect that the assistance granted during the
preceding year was utilized exclusively for the
purposes prescribed under para 3 above. The State/UT
Government shall accordingly submit a consolidated
utilization certificate on behalf of all the Primary
Societies through the competent authority designated
for the purpose. |
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ix ) |
The concerned State/UT Government may evolve suitable
mechanism to collect the claims periodically from the
Societies for being consolidated into half yearly/
annual basis so as to prefer the statement of MDA
claims in time. |
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x ) |
Notwithstanding anything contained herein above, the
disbursement of central share of the MDA would be
subject to availability of funds in the annual
allocation for the purpose to the Coir Board. |
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xi ) |
Government of India has approved release of MDA by way
of “on account payment” basis to States against their
claim for MDA. Accordingly, on receipt of fund
allocation from the Ministry, the State-wise
allocation will be released in advance on a quarterly
or half yearly or yearly basis subject to
availability of funds earmarked for Plan programmes
and limiting to the State-wise allocation of central
share of MDA. The concerned State Government should
monitor the Utilization of the assistance as per the
MDA guidelines. |
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xii ) |
The concerned State Government should settle the “on
account payment” made during a particular year in the
first quarter of the succeeding year by providing
Utilization Certificate in the manner as prescribed in
the guidelines. Further release of MDA by way of on
account payment during the subsequent year would be
considered only on settlement of the payment made last
year. |
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xiii) |
Along with preferring the Utilization Certificate
relating to a particular year an estimated claim for
the next year will also be indicated so as to enable
the Board to release the On Account Payment of MDA on
that basis. |
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5.
GENERAL |
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i) |
The Central share of the Market Development Assistance
will be disbursed on a financial year basis. |
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ii)
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The claims of the beneficiary organizations being
forwarded by the State/UT Government in the manner
prescribed above should be completed in all respects
and should reach Secretary, Coir Board,
P.B.No.1752, Kochi-682 016 within three months of the
close of the financial year. No claims received
thereafter shall be entertained. |
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iii)
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The State/UT Governments shall furnish promptly any
information sought for by the Coir Board in connection
with the implementation of the MDA Scheme, so as to
ensure speedier disbursement and effective
implementation of the scheme. |
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